Sustainability is not only a key environmental goal for fashion brands, it’s also a very current, powerful marketing tool. And as more consumers are becoming increasingly aware of the need to
Fast fashion is the second most polluting industry, second only to oil. And as consumers become more aware of this, they are beginning to take active steps to become more sustainable.
As consumers become more aware of the damaging impacts of fast fashion, fashion brands and manufacturers are keen to become more sustainable. But is this commitment to sustainability too good to
